`Chick-fil-A`: A Recipe for Success

Atlanta-based family-owned and privately-held restaurant company Chick-fil-A was founded by S. Truett Cathy (Cathy). Cathy established the business in 1946, when he and his younger brother, Ben, opened a tiny diner called the Dwarf Grill (later renamed the Dwarf House) in South Atlanta.The Dwarf House was located very close to the American multinational automaker Ford Motor Company’s Atlanta assembly plant , where many of the restaurant’s early customers worked. The Dwarf House’s menu focused on hamburgers and steaks. It was here that Cathy tested variations of his chicken sandwiches, serving them to customers and taking feedback, until he finally developed the perfect mix of spices – more than 20 in all. Cathy eventually settled on a recipe of perfectly seasoned chicken breast, but he was looking for the best way to serve it...